The easiest way to protect your brand is to provide goods and services that keep your customers and clients happy. Don’t be afraid to ask them for their feedback. We just may give it on a global scale.

I have always been big on positive feedback. I have been know in the past to call customer service, not to make a complaint, but to let management know how much I appreciate the service provided by their company. Now armed with the advantage of the internet, I hope to do this on a larger scale. This all started when I went through the process of buying a Mustang. I was able to find an amazing dealer from out of state who was easy to work with and made the process real easy. I thanked them the best way I knew how. I wrote a quick post about them and optimized it on their brand. Interestingly enough I am currently the #1 result in Google for a few of their brand terms. I actually established that position within 16 hours of publishing the post.

How was this possible? I wrote good quality content about the company and optimized the post around their brand. I did nothing sneaky. Everything was purely white hat. The fast time frame was due to me getting lucky by publishing the post shortly before Google cached my homepage. In theory this positioning should have taken a couple weeks to months. Two other factors that helped me out are that their company website is poorly structured and there is little to no competition to small business brand terms.

The point of doing this was to provide future shoppers a decent write up of my experiences with the company. Hopefully someday someone will read the post and feel a little more comfortable doing business with them. I know I did my research on the company and found very little in terms of feedback from previous customers when I was about to buy. The internet is a powerful tool for acquiring information. My plan is to do what I can to do just that. Inform people on some good quality brands out there.

The longer my positive post stays out there, the more it will age like fine wine and help protect the integrity of a brand. Of course this could go both ways. If I ever feel that I have been taken advantage of, there is no doubt in my mind that I will follow the same process in attacking a brand so people can be informed.

This entry was posted on Monday, January 14th, 2008 at 9:55 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.