Google Trends Keyword Comparison
Google trends has been both a fun tool as well as a decent research platform to gather data about keywords. Now Google Trends is giving us the ability to export the data in .csv format all the way back to 2004. When searching in Google Trends, separate the keywords (mustang,camaro,charger) you want to compare with commas in order to see the difference in search query popularity over time. Click on image to view larger.
The data shows you spikes in web searches with related articles that may help explain what was happening in the market at those specific times. This obviously helps your analytics should you question any major shifts. The best part of the comparison data is now you can export the statistical results as a .csv to archive, modify or as a means for market predictions and forecasting. The data is served complete with the standard deviation error and provides a great comparison of the competing terms over time. See example…

You have to give it to Google. They are constantly making their data more transparent and providing us with free tools to help market predictions. Granted our free tools come at a price of privacy to some extent but in the long run their free tools like Google Analytics, Webmaster Tools and AdWords are changing the face of online marketing.


